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THE BEAUTIFUL NOW

Switzerland

The Beautiful Now are a production duo operating out of a basement located in Zurich, Switzerland. They make what they call “modern beat-based world music”. It’s a personal concoction of earthy soul inflected hip hop – infused with a range of afro-diasporic sounds. Ninety percent of their music is played live, which is why their sound has that late summer day analog, crackling warmth about it.