Follow THE BEAUTIFUL NOW to join the conversation.

When you follow THE BEAUTIFUL NOW, you’ll get access to exclusive messages from the artist and comments from fans. You’ll also be the first to know when they release new music and merch.




The Beautiful Now are a production duo operating out of a basement located in Zurich, Switzerland. They make what they call “modern beat-based world music”. It’s a personal concoction of earthy soul inflected hip hop – infused with a range of afro-diasporic sounds. Ninety percent of their music is played live, which is why their sound has that late summer day analog, crackling warmth about it.